Your brand is what other people say about you when you’re

“Your brand is what other people say about you when you’re not in the room.”

― Jeff Bezos

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Author: Jeff Bezos

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“I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths…and then reason up from there.” ― Jeff Bezos

“In the 54 years (Charlie Munger and I) have worked together, we have never forgone an attractive purchase because of the macro or political environment, or the views of other people. In fact, these subjects never come up when we make decisions.” ― Jeff Bezos

“The vision is really about empowering workers giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.” ― Jeff Bezos

“There’s no magic line between an application and an operating system that some bureaucrat in Washington should draw. It’s like saying that as of 1932, cars didn’t have radios in them, so they should never have radios in them.” ― Jeff Bezos

“There’s one last way we can cut down on emissions from the food we eat: by wasting less of it. In Europe, industrialized parts of Asia, and sub-Saharan Africa, more than 20 percent of food is simply thrown away, allowed to rot, or otherwise wasted. In the United States, it’s 40 percent. That’s bad for people who don’t have enough to eat, bad for the economy, and bad for the climate. When wasted food rots, it produces enough methane to cause as much warming as 3.3 billion tons of carbon dioxide each year.” ― Jeff Bezos

“The world uses more than 4 billion gallons every day. When you’re using any product at that kind of volume, you can’t simply stop overnight.” ― Jeff Bezos

“In my view, investing in public libraries is an investment in the nation's future." ― Jeff Bezos

“It’s impossible to overstate the unearned privilege I enjoyed: to be born in the rich United States is a big part of a winning birth lottery ticket, as is being born white and male in a society that advantages white men.” ― Jeff Bezos

“the problem of overgeneration in the summer and undergeneration in the winter.” ― Jeff Bezos

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” ― Jeff Bezos

“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” ― Jeff Bezos

“Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.” ― Jeff Bezos

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“As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle.” ― Jeff Bezos

“You know the business plan won’t survive its first encounters with reality,” he says. “But the discipline of writing the plan forces you to think through some of the issues and to get sort of mentally comfortable in the space. Then you start to understand, if you push on this knob, this will move over here and so on. So, that’s the first step.” ― Jeff Bezos

“If you're doing anything interesting in the world, you are going to have critics. You can't stop it. Move forward. It's not worth losing any sleep over.” ― Jeff Bezos

“Purchase the book of Penster in the Amazon and Kindle Store and read, we hope you enjoy the benefits of the knowledge and wisdom of the Penster.” ― Jeff Bezos

“As the famed investor Benjamin Graham said, “In the short term, the stock market is a voting machine; in the long term, it’s a weighing machine.” ― Jeff Bezos

“When something is important enough, you do it even if the odds are not in your favour.” ― Jeff Bezos

“When I was a little kid, I was really scared of the dark. But then I came to understand, dark just means the absence of photons in the visible wavelength--400 to 700 nanometers. Then I thought, well, it's really silly to be afraid of a lack of photons. Then I wasn't afraid of the dark anymore after that.” ― Jeff Bezos