As a company grows, everything needs to scale, including the

“As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle.”

― Jeff Bezos

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Author: Jeff Bezos

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“When I was sixteen, I had just two things on my mind - girls and cars. I wasn't very good with girls. So I thought about cars. I thought about girls, too, but I had more luck with cars. Let's say that when I turned sixteen, a genie had appeared to me. And that genie said, 'Warren, I'm going to give you the car of your choice. It'll be here tomorrow morning with a big bow tied on it. Brand-new. And it's all yours.' Having heard all the genie stories, I would say, 'What's the catch?' And the genie would answer, 'There's only one catch. This is the last car you're ever going to ge tin your life. So it's got to last a lifetime.' If that had happened, I would have picked out that car. But, can you imagine, knowing it had to last a lifetime, what I would do with it? I would read the manual about five times. I would always keep it garaged. If there was the least little dent or scratch, I'd have it fixed right away because I wouldn't want it rusting. I would baby that car, because it would have to last a lifetime. That's exactly the position you are in concerning your mind and body. You only get one mind and one body. And it's got to last a lifetime. Now, it's very easy to let them ride for many years. But if you don't take care of that mind and that body, they'll be a wreck forty years later, just life the car would be. It's what you do right now, today, that determines how your mind and body will operate ten, twenty, and thirty years from now.” ― Jeff Bezos

“I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.” ― Jeff Bezos

“As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt.” ― Jeff Bezos

“There comes a time when you ought to start doing what you want. Take a job that you love. You will jump out of bed in the morning. I think you are out of your mind if you keep taking jobs that you don't like because you think it will look good on your resume. Isn't that a little like saving up sex for your old age?” ― Jeff Bezos

“times with follow-up questions. Eventually it sank in. The world needs to provide more energy so the poorest can thrive, but we need to provide that energy without releasing any more greenhouse gases. Now the problem seemed even harder. It wasn’t enough to deliver cheap, reliable energy for the poor. It also had to be clean.” ― Jeff Bezos

“It’s impossible to overstate the unearned privilege I enjoyed: to be born in the rich United States is a big part of a winning birth lottery ticket, as is being born white and male in a society that advantages white men.” ― Jeff Bezos

“Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.” ― Jeff Bezos

“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” ― Jeff Bezos

“When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.” ― Jeff Bezos

“One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.” ― Jeff Bezos

“Most people,” he said, “think that if they work hard, they should be able to master a handstand in about two weeks. The reality is that it takes about six months of daily practice. If you think you should be able to do it in two weeks, you’re just going to end up quitting.” ― Jeff Bezos

“Second, most decisions should probably be made with somewhere around 70 percent of the information you wish you had. If you wait for 90 percent, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.” ― Jeff Bezos

“Life needs to be more than just solving problems every day. You need to wake up and be excited about the future.” ― Jeff Bezos

“If humanity is to become multi-planetary, the fundamental breakthrough that needs to occur in rocketry is a rapidly and completely reusable rocket … achieving it would be on a par with what the Wright brothers did. It’s the fundamental thing that’s necessary for humanity to become a space-faring civilization. America would never have been colonized if ships weren’t reusable.” ― Jeff Bezos

“If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. There’s certain special skills, especially in advanced engineering, that are the limiting factor in creating new companies; we send these people home after training them in our graduate schools.” ― Jeff Bezos

“I always knew I was going to be rich. I don't think I ever doubted it for a minute. ” ― Jeff Bezos

“You’ve gotta keep control of your time, and you can’t unless you say no. You can’t let people set your agenda in life.” ― Jeff Bezos

“We are suspicious of those CEOs who regularly claim they do know the future—and we become downright incredulous if they consistently reach their declared targets. Managers that always promise to “make the numbers” will at some point be tempted to make up the numbers.” ― Jeff Bezos

“In terms of doing things I take a fairly scientific approach to why things happen and how they happen. I don't know if there's a god or not...” ― Jeff Bezos

“The cruel injustice is that even though the world’s poor are doing essentially nothing to cause climate change, they’re going to suffer the most from it.” ― Jeff Bezos