A brand for a company is like a reputation for a person. You

“One of the biggest mistakes we made was trying to automate things that are super easy for a person to do, but super hard for a robot to do.” ― Elon Musk

Our mission is to connect every person in the world. You don't do that by having a service people pay for. ― Mark Zuckerberg

“When I was sixteen, I had just two things on my mind - girls and cars. I wasn't very good with girls. So I thought about cars. I thought about girls, too, but I had more luck with cars. Let's say that when I turned sixteen, a genie had appeared to me. And that genie said, 'Warren, I'm going to give you the car of your choice. It'll be here tomorrow morning with a big bow tied on it. Brand-new. And it's all yours.' Having heard all the genie stories, I would say, 'What's the catch?' And the genie would answer, 'There's only one catch. This is the last car you're ever going to ge tin your life. So it's got to last a lifetime.' If that had happened, I would have picked out that car. But, can you imagine, knowing it had to last a lifetime, what I would do with it? I would read the manual about five times. I would always keep it garaged. If there was the least little dent or scratch, I'd have it fixed right away because I wouldn't want it rusting. I would baby that car, because it would have to last a lifetime. That's exactly the position you are in concerning your mind and body. You only get one mind and one body. And it's got to last a lifetime. Now, it's very easy to let them ride for many years. But if you don't take care of that mind and that body, they'll be a wreck forty years later, just life the car would be. It's what you do right now, today, that determines how your mind and body will operate ten, twenty, and thirty years from now.” ― Warren Buffett

“Earlier, I mentioned a related technology called direct air capture. It involves exactly what the name implies: capturing carbon directly from the air. DAC is more flexible than point capture, because you can do it anywhere. And in all likelihood, it’ll be a crucial part of getting to zero; one study by the National Academy of Sciences found that we’ll need to be removing about 10 billion tons of carbon dioxide a year by mid-century and about 20 billion by the end of the century.” ― Bill Gates

“It takes 20 years to build a reputation and five minuted to ruin it. If you think about that you'll do things differently.” ― Warren Buffett

“It's nice to have a lot of money, but you know, you don't want to keep it around forever. I prefer buying things. Otherwise, it's a little like saving sex for your old age.” ― Warren Buffett

“If you see somebody with even reasonable intelligence and a terrific passion for what they do and who can get people around them to march, even when those people can't see over the top of the next hill, things are gonna happen” ― Warren Buffett

I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don't have a lot of furniture in our house, so it's really simple. And we're trying to build products for everyone in the world, right. And you don't want to get isolated to do that. ― Mark Zuckerberg

“Most people,” he said, “think that if they work hard, they should be able to master a handstand in about two weeks. The reality is that it takes about six months of daily practice. If you think you should be able to do it in two weeks, you’re just going to end up quitting.” ― Jeff Bezos

“It is important to view knowledge as sort of a semantic tree -- make sure you understand the fundamental principles, ie the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to.” ― Elon Musk

“If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. There’s certain special skills, especially in advanced engineering, that are the limiting factor in creating new companies; we send these people home after training them in our graduate schools.” ― Elon Musk

“There comes a time when you ought to start doing what you want. Take a job that you love. You will jump out of bed in the morning. I think you are out of your mind if you keep taking jobs that you don't like because you think it will look good on your resume. Isn't that a little like saving up sex for your old age?” ― Warren Buffett

“So smile when you read a headline that says “Investors lose as market falls.” Edit it in your mind to “Disinvestors lose as market falls—but investors gain.” Though writers often forget this truism, there is a buyer for every seller and what hurts one necessarily helps the other. (As they say in golf matches: “Every putt makes someone happy.”)” ― Warren Buffett

“We need a moderately-priced stock market… The market, like the Lord, helps those who help themselves. But, unlike the Lord, the market does not forgive those who know not what they do. For the investor, a too-high purchase price for the stock of an excellent company can undo the effects of a subsequent decade of favorable business developments.” ― Warren Buffett

“I won't close down a business of subnormal profitability merely to add a fraction of a point to our corporate returns. I also feel it inappropriate for even an exceptionally profitable company to fund an operation once it appears to have unending losses in prospect. Adam Smith would disagree with my first proposition and Karl Marx would disagree with my second; the middle ground is the only position that leaves me comfortable.” ― Warren Buffett

“I like it when people say, ‘Gee, that’s a pretty good-looking painting.’ But it’s my painting, and when somebody says, ‘Why don’t you use more red instead of blue?’ Good-bye. It’s my painting. And I don’t care what they sell it for. The painting itself will never be finished. That’s one of the great things about it.” ― Warren Buffett

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth. ― Mark Zuckerberg

Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. ― Mark Zuckerberg

The companies that work are the ones that people really care about and have a vision for the world so do something you like. ― Mark Zuckerberg

It's not that every single thing that happens on Facebook is gonna be good. This is humanity. People use tools for good and bad, but I think that we have a clear responsibility to make sure that the good is amplified and to do everything we can to mitigate the bad. ― Mark Zuckerberg