You collect as much data as you can, you immerse yourself in

“But Bezos had a rule, which was to use his heart and his intuition as well as empirical data in making a big decision. “There has to be risk taking. You have to have instinct. All the good decisions have to be made that way,” ― Jeff Bezos

“When I was sixteen, I had just two things on my mind - girls and cars. I wasn't very good with girls. So I thought about cars. I thought about girls, too, but I had more luck with cars. Let's say that when I turned sixteen, a genie had appeared to me. And that genie said, 'Warren, I'm going to give you the car of your choice. It'll be here tomorrow morning with a big bow tied on it. Brand-new. And it's all yours.' Having heard all the genie stories, I would say, 'What's the catch?' And the genie would answer, 'There's only one catch. This is the last car you're ever going to ge tin your life. So it's got to last a lifetime.' If that had happened, I would have picked out that car. But, can you imagine, knowing it had to last a lifetime, what I would do with it? I would read the manual about five times. I would always keep it garaged. If there was the least little dent or scratch, I'd have it fixed right away because I wouldn't want it rusting. I would baby that car, because it would have to last a lifetime. That's exactly the position you are in concerning your mind and body. You only get one mind and one body. And it's got to last a lifetime. Now, it's very easy to let them ride for many years. But if you don't take care of that mind and that body, they'll be a wreck forty years later, just life the car would be. It's what you do right now, today, that determines how your mind and body will operate ten, twenty, and thirty years from now.” ― Warren Buffett

“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue” ― Jeff Bezos

“So smile when you read a headline that says “Investors lose as market falls.” Edit it in your mind to “Disinvestors lose as market falls—but investors gain.” Though writers often forget this truism, there is a buyer for every seller and what hurts one necessarily helps the other. (As they say in golf matches: “Every putt makes someone happy.”)” ― Warren Buffett

“I’ve been thinking a lot about the importance of good friendships in my life. I’ve come to the same conclusion as [one] Harvard study on human life: good relationships make you happier and healthier.” ― Bill Gates

“Focus on the big decisions. “As a senior executive, what do you really get paid to do?” he asks. “You get paid to make a small number of high-quality decisions. Your job is not to make thousands of decisions every day.” ― Jeff Bezos

“You know the business plan won’t survive its first encounters with reality,” he says. “But the discipline of writing the plan forces you to think through some of the issues and to get sort of mentally comfortable in the space. Then you start to understand, if you push on this knob, this will move over here and so on. So, that’s the first step.” ― Jeff Bezos

“Until July, Amazon.com had been primarily built on two pillars of customer experience: selection and convenience. In July, as I already discussed, we added a third customer experience pillar: relentlessly lowering prices. You should know that our commitment to the first two pillars remains as strong as ever.” ― Jeff Bezos

“It's okay to have all your eggs in one basket as long as you control what happens to the basket.” ― Elon Musk

“The most important investment you can make is in yourself.” ― Warren Buffett

“I made so many mistakes in running the company so far, basically any mistake you can think of I probably made. I think, if anything, the Facebook story is a great example of how if you're building a product that people love you can make a lot of mistakes” ― Mark Zuckerberg

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress. ― Mark Zuckerberg

Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. ― Mark Zuckerberg

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people. ― Mark Zuckerberg

When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power. ― Mark Zuckerberg

I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social. ― Mark Zuckerberg

“I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best.” ― Marilyn Monroe

“As he read, I fell in love the way you fall asleep: slowly, and then all at once.” ― John Green

“If you want to understand the kind of damage that climate change will inflict, look at COVID-19 and then imagine spreading the pain out over a much longer period of time.” ― Bill Gates

“In this business, by the time you realize you are in trouble, it's too late to save yourself. Unless your running scared all the time, you're gone.” ― Bill Gates