The first step is to establish that something is possible

“I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths…and then reason up from there.” ― Elon Musk

“One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.” ― Jeff Bezos

“You know the business plan won’t survive its first encounters with reality,” he says. “But the discipline of writing the plan forces you to think through some of the issues and to get sort of mentally comfortable in the space. Then you start to understand, if you push on this knob, this will move over here and so on. So, that’s the first step.” ― Jeff Bezos

“If humanity is to become multi-planetary, the fundamental breakthrough that needs to occur in rocketry is a rapidly and completely reusable rocket … achieving it would be on a par with what the Wright brothers did. It’s the fundamental thing that’s necessary for humanity to become a space-faring civilization. America would never have been colonized if ships weren’t reusable.” ― Elon Musk

“When I was sixteen, I had just two things on my mind - girls and cars. I wasn't very good with girls. So I thought about cars. I thought about girls, too, but I had more luck with cars. Let's say that when I turned sixteen, a genie had appeared to me. And that genie said, 'Warren, I'm going to give you the car of your choice. It'll be here tomorrow morning with a big bow tied on it. Brand-new. And it's all yours.' Having heard all the genie stories, I would say, 'What's the catch?' And the genie would answer, 'There's only one catch. This is the last car you're ever going to ge tin your life. So it's got to last a lifetime.' If that had happened, I would have picked out that car. But, can you imagine, knowing it had to last a lifetime, what I would do with it? I would read the manual about five times. I would always keep it garaged. If there was the least little dent or scratch, I'd have it fixed right away because I wouldn't want it rusting. I would baby that car, because it would have to last a lifetime. That's exactly the position you are in concerning your mind and body. You only get one mind and one body. And it's got to last a lifetime. Now, it's very easy to let them ride for many years. But if you don't take care of that mind and that body, they'll be a wreck forty years later, just life the car would be. It's what you do right now, today, that determines how your mind and body will operate ten, twenty, and thirty years from now.” ― Warren Buffett

“I won't close down a business of subnormal profitability merely to add a fraction of a point to our corporate returns. I also feel it inappropriate for even an exceptionally profitable company to fund an operation once it appears to have unending losses in prospect. Adam Smith would disagree with my first proposition and Karl Marx would disagree with my second; the middle ground is the only position that leaves me comfortable.” ― Warren Buffett

“But then it dawned on me that the opinion of someone who is always wrong has its own special utility to decision-makers.” ― Warren Buffett

“Talking to Time Magazine a few years back, Peter Drucker got to the heart of things: “I will tell you a secret: Dealmaking beats working. Dealmaking is exciting and fun, and working is grubby. Running anything is primarily an enormous amount of grubby detail work . . . dealmaking is romantic, sexy. That’s why you have deals that make no sense.” ― Warren Buffett

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress. ― Mark Zuckerberg

“The cruel injustice is that even though the world’s poor are doing essentially nothing to cause climate change, they’re going to suffer the most from it.” ― Bill Gates

“The climate is like a bathtub that’s slowly filling up with water. Even if we slow the flow of water to a trickle, the tub will eventually fill up and water will come spilling out onto the floor. That’s the disaster we have to prevent. Setting a goal to only reduce our emissions—but not eliminate them—won’t do it.” ― Bill Gates

“There are two numbers you need to know about climate change. The first is 51 billion. The other is zero. Fifty-one billion is how many tons of greenhouse gases the world typically adds to the atmosphere every year.” ― Bill Gates

“If you want to understand the kind of damage that climate change will inflict, look at COVID-19 and then imagine spreading the pain out over a much longer period of time.” ― Bill Gates

“[Bill] Gates said he connected with [Eddy] Izzard even though it would appear they have nothing in common — but that might be the point the author is trying to communicate. "I've recently discovered that I have a lot in common with a funny, dyslexic, transgender actor, comedian, escape artist, unicyclist, ultra-marathoner, and pilot from Great Britain. Except all of the above," Gates wrote. "We're all cut from the same cloth. In his words, 'We are all totally different, but we are all exactly the same” ― Bill Gates

“It’s impossible to overstate the unearned privilege I enjoyed: to be born in the rich United States is a big part of a winning birth lottery ticket, as is being born white and male in a society that advantages white men.” ― Bill Gates

“Earlier, I mentioned a related technology called direct air capture. It involves exactly what the name implies: capturing carbon directly from the air. DAC is more flexible than point capture, because you can do it anywhere. And in all likelihood, it’ll be a crucial part of getting to zero; one study by the National Academy of Sciences found that we’ll need to be removing about 10 billion tons of carbon dioxide a year by mid-century and about 20 billion by the end of the century.” ― Bill Gates

“I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.” ― Jeff Bezos

“As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt.” ― Jeff Bezos

“Einstein, likewise, realized how important it is to interweave the arts and the sciences. When he felt stymied in his quest for the theory of general relativity, he would pull out his violin and play Mozart, saying that the music helped connect him to the harmony of the spheres.” ― Jeff Bezos

“Most people,” he said, “think that if they work hard, they should be able to master a handstand in about two weeks. The reality is that it takes about six months of daily practice. If you think you should be able to do it in two weeks, you’re just going to end up quitting.” ― Jeff Bezos